The trip sparked the idea for Wicker to work with a local marketing agency, STN Digital, which eventually led to a partnership with DKC, a public relations firm based in Manhattan. At the time, Oregon was a similar type of West Coast brand in the process of developing a national identity. He remembered seeing Heisman billboards for Oregon’s Joey Harrington. The fact that people are becoming more familiar with the program is the result of well-executed plans.Īthletic director JD Wicker remembers walking through Times Square in 2017 shortly after announcing the plans for the now-built Snapdragon Stadium. They are the belle of the ball in this current realignment round, continuing with the Pac-12 and Big 12 in a cold war over the future of the sport.Īs Big 12 leaders convened in West Virginia this week for their annual meetings, you can bet further expansion was at least discussed, and such talks likely involved the Aztecs. With the likes of UCF and Cincinnati bound for the Big 12, there are few programs left in the Group of 5 that seem like their trajectory is pointing in a more upward direction. It’s good to be involved with San Diego State athletics these days.
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